Who is this Rex Edhlund?

A pop-kultural fanaticist whose lengthy career covers all aspects of writing, publishing, and design. His long appreciation of burlesque culture and its associated design style has led him to the world of fashion.

He has been the Editor in Chief of such influential publications as Hypno Magazine and Kulture Deluxe, as well as a graphic designer that has collaborated with the likes of Frank Kozik and Shepard Fairey.

Now operating a design studio in San Diego, he is relaunching Popular Naughty in what he pretends is his "spare time", to better clothe the edgy, exotic, adventurebound, provocateur crowd.